Privacy Policy

Dr Kate Burston and her fertility practice are committed to safeguarding the privacy of all patients and visitors. This Website Privacy Policy outlines how we collect, use, store, and disclose your personal information via our website, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Last updated: 30 April 2025

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1. Personal Information We Collect

We collect personal information necessary for your care and for the functioning of our website. This may include:

• Name, address, date of birth, phone number and email address
• Medicare number, private health insurance details and billing information
• Medical history, fertility and reproductive health information, test results and treatment plans
• Referral letters and correspondence with other healthcare providers
• Information provided through website forms, emails or phone calls
• Data collected via cookies and third-party tools such as Google Analytics (for traffic analysis) and Google Ads (for advertising and conversion tracking)

2. How We Use Your Information

We use your personal information to:

• Provide fertility-related medical care and treatment
• Communicate with you and coordinate with referring doctors or laboratories
• Manage billing and administrative requirements
• Improve our services and website experience
• Deliver personalised ads and measure ad effectiveness using platforms such as Google Ads
• Comply with legal and regulatory obligations

3. Website Tracking and Analytics

Our website uses cookies and third-party services such as Google Analytics and Google Ads to monitor usage patterns, performance, and deliver targeted advertising. We collect anonymised IP addresses and device identifiers but do not personally identify users.

You can manage cookie preferences in your browser or opt out of personalised advertising via Google’s Ads Settings or using available online tools.

4. Online Bookings and Forms

Appointment requests and queries can be submitted via website contact forms. We collect personal information provided in these forms to respond to your request. Our website forms currently utilise CAPTCHA or similar verification tools to improve security and reduce spam.

5. Disclosure of Information

We will not share your personal information with third parties unless:

• It is required for your medical care (e.g. referrals or test results)
• You have provided consent
• It is required by law or to protect someone’s health or safety

6. Data Security

We take reasonable steps to protect your information from misuse, interference, loss and unauthorised access. This includes secure electronic record systems and confidentiality agreements with staff.

Access to electronic records is password-protected and staff are trained in best practices for data confidentiality.

7. Accessing and Correcting Your Information

You may request access to the personal information we hold about you and request corrections if needed. Please contact us directly to do so.

8. Contact Us

If you have any questions, concerns or would like to access your personal information, please contact:

Dr Kate Burston – Fertility Specialist
Website: www.drkateburston.com.au
Phone: +61 2 4908 6555